
Harriett has recently put her foot down on my lingerie posting, she says I am to post more vintage blogs! However, hopefully if I post enough vintage pictures of pretty lingerie then she’ll let this one slide. Buying lingerie can often be difficult, many brands vary in size dramatically. There are certain brands that will measure a woman in a particular way, the bra will fit wonderfully and the customer will be perfectly satisfied until she walks into another brand to find either the brand do not stock her size or the other bra fits completely differently. The customer is basically scammed into thinking she can only buy bras in one shop.
This is due to a recent trend in lingerie where a company will make their own flattering rules of sizing. For example the general correct size I should wear is a 30D, however other brands would measure me as a 26F! Other horror stories include being measured according to stock levels, another brand may measure me as a 34B if they have a lot of that size to sell.
Never fear faithful followers I am here to give you the low down on fitting a bra without a tape measure. All you need is to walk into a bra shop with your a pair of lovely jubblies cased in your current bra.

Before you even take off your top consider what current bra and dress size you wear. On average a size 12 wears a 34 back size, this goes up and down two inches per dress size. E.g. a size 10 lady normally wears a 32 back size.
Go into the changing room and look at the bra you’re wearing, use it as a starting point. Consider how old the bra is, bras stretch, so a new bra should fit on the looser hooks. However an old bra may do up fully, if the bra is too loose and ridding up the back you may need a smaller back size. If the bra barely does up and is uncomfortable, you need a bigger back size.
Consider cup size, are you spilling over? Is the center of the bra not touching the rib cage? Are the sides of the underwire not touching your bone structure? You may need a bigger cup. If there is too much space in the cup, you need a smaller cup size.

Now select a few bras.
If the back is too tight but the cup feels right, change back size and visaversa. If the center of the bra does not sit against your bone structure, try a bigger cup size.If you spill over the top, try a bigger cup size. Most women tend to wear too large of a back size, make sure you pick a back size that supports you. With a customer it can take me few bras to get the fit right! If you're in a store that sells different brands (such as Bordello or Fairy Goth Mother) try to stick to one brand so the sizing is coherent.
This is probably a lot simpler than you thought it was? The truth is bra fitting is all about fit rather than measurements. All the other tricks are in cuts of bras, for example a small chest is aided by padding.
Good luck in bra hunting, Aimee. xx







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